1.1.1. Assess External Environment
- Definition:
Assess the external environment that have influence into your organization
- Example:
PESTEL:
+ Political: government policy, political stability or instability, corruption, foreign trade policy, tax policy, labour law, environmental law and trade restrictions
+ Economy: economic growth, exchange rates, inflation rates, interest rates, disposable income of consumers and unemployment rates
+ Social: population trends such as the population growth rate, age distribution, income distribution, career attitudes, safety emphasis, health consciousness, lifestyle attitudes and cultural barriers
+ Technology: technology incentives, the level of innovation, automation, research and development (R&D) activity, technological change and the amount of technological awareness that a market possesses
+ Environmental: weather, climate, environmental offsets and climate chang
+ Legal: discrimination laws, antitrust laws, employment laws, consumer protection laws, copyright and patent laws, and health and safety laws
- Synonym: PEST, PESTEL, SWOT
- Cloud service: none
1.1.2. Assess Internal Environment
- Definition:
Assess the own organization's capabilities
- Example:
Using SWOT analysis to assess company's capabilitities: strengths, weknesses, opportunities, threats
- Synonym: SWOT
- Cloud service: none
1.1.3. Establish Strategic Vision
- Definition:
Strategic vision is the path that the organization will go in the long term
- Example:
“To become the world’s most loved, most flown, and most profitable airline.” – Southwest Air
“Our vision is to create a better every-day life for many people.” – IKEA
- Synonym:
Vision statement
- Cloud service: none