8.4.1. Develop Sales Strategy
- Definition: Develop concrete plan for sale activities
- Example: Analysis of historical sales data to create forecasts for anticipated sales, forming sales targets, forging partnerships with other economic agents to boost sales, devising a budget for this function, and determining metrics to measure customer management activities as well as progress in achieving sales targets.
- Synonym: Sales strategy
- Cloud services: Eloqua_Event_Management_Cloud_Service
8.4.2. Develop Sales Partners/ Alliances
- Definition: The process of identifying, analyzing, negotiating, and managing partnerships with sales alliances
- Example: Apple Inc. has their own stores but also authorized resellers of their products. Apple resellers have to fulfill certain requirements, for example, area of the store, how many apple product minumum, etc. They, therefore, everytime seek for a new partner, have to consider this
- Synonym: Sales partners
- Cloud services: Zipporah_Advance__Hot_Desk_Bookings
8.4.3. Establish Overall Sales Budgets, Goals, Measures
- Definition: Calculate the estimated sales revenue and costs, which helps in calculating the overall net profit and establish sales targets along with metrics to quantify goals
- Example:Philips achieved a number of 200K units sale of Light Bulbs in 2017 out of which 120K from the United States and 80K from the Asia Pacific. In 2018, the sale of Light Bulbs was 125k in the United States and 98K in the Asia Pacific.
- Synonym: Sales targets
- Cloud services: none
8.4.4. Establish Customer Management Measures
- Definition: Select measures to track customer activity, feedback, satisfaction, organizational responsiveness to customer needs, and general data on how the organization is managing customer accounts, leads, and contacts
- Example: Company might use Net Promoter Score (NPS) to track how many new custoemrs comes based on refferal from old customers
- Synonym: Customer Management Measures
- Cloud services: none