8.1.1. Conduct Market And Customer Analysis
What is it?
- Definition: Conducting analysis in order to understand customer needs, predict customer behaviour, analyze industry trends and thus, analyze market shares, gains, losses
- Example: PESTEL analysis and customer survey/ focus group interviews are conducted
- Synonym: PESTEL
- Cloud services: Business_Intelligence_by_Tribal
8.1.2. Evaluate Business Opportunities
What is it?
- Definition: This process identify saturated or under-served customers
- Example: Tesla, even though not the first electronic car producer, found a need for electronic cars that looks professional and have good brand
- Synonym: Business Opportunities
- Cloud services: none